Brand Promises

What?
Our innovations solve problems, open new opportunities and improve the standards of the industries we play in.
Why?
The construction industry is continuously evolving presenting new challenges and needs of its users. Thanks to advanced science and customer intimacy, we aim to transform the built world and the lives of those who build it.
How?
Over sixty-five years ago, Henry M. Rothberg revolutionized tile and stone installation systems. We continue that legacy and tradition by developing industry first solutions thanks to our global product development teams.

What?
Because we care, we constantly upgrade our products and processes to improve the health and safety of our customers and employees while minimizing our environmental impact.
Why?
Sustainability is a critical decision factor for specifiers and building owners worldwide. Our employees and customers are jointly committed toward this journey.
How?
LATICRETE has always developed installation solutions that improve the lives of installers and contribute to the sustainability of our industry and we continue to develop the next tier of green innovations.

What?
Our solutions are selected for the most demanding and recognizable projects in the world as well as by homeowners aspiring to renovate or build their dream home.
Why?
In construction, beauty is as important as functionality and durability, especially in the tile, stone and flooring industry.
How?
Our teams and solutions unleash designers' creativity and help contractors to make these demanding visions an everlasting reality.

What?
We are the preferred choice for architects, contractors, building owners and homeowners. Our product quality, service, warranties and our customer support are unmatched in our industry.
Why?
Trust is the foundation on which any business relationship is built upon and installers seek a partner for trouble free installations. Also, building owners and occupants demand durable and problem free solutions.
How?
We listen to and partner with installers to develop innovative solutions providing both years of failure free performance and lifetime relationships with them. Globally proven installations for decades has made LATICRETE one of the most specified and trusted brands in our industry.

What?
Our products are among the easiest, safest, lightest, and most ergonomic offered in the industry. Our technical services set the standard of professionalism and expertise among contractors.
Why?
Professional contractor needs are constantly evolving — demanding a fast, safe, hassle-free jobsite experience offering seamless access to customer and sales support.
How?
Our Technical Services and Sales teams interact daily with contractors on every level, providing solutions which has earned us their highest ratings in the industry.

What?
No matter which customers we work with (specifiers, developers, contractors, distributors, homeowners), we provide them with a unique experience at every step of their journey with us.
Why?
We are a global family business with a brand that is built on unmatched customer experience by caring for them as part of our business family.
How?

Employees from all levels of the organization, including our owners, maintain unique and long relationships with our partners resulting in our achievement of a Net Promoter Score (NPS) at the highest level in our industry.

Rooted in Innovation, Growing for Excellence.